We are always hugely excited to see such nice projects come to life like the new TV-campaign for Italian telecommunication company TIM. Created around the track “All Night” by electro-swing extraordinaire Parov Stelar, the spot features the young dancer Sven Otten (pka JustSomeMotion) dancing his way through the city of Milan.

As a result of the commercial going viral in Italy, the track is now charting on all Italian radio stations and sits at Top #2 on the Most Shazamed Songs Chart in the country with over 2 million Shazams to date. JustSomeMotion was also recently invited to perform his choreography of the song at the prestigious Sanremo Music Festival held in Sanremo (Italy).